J

ragged right justified

justified

Alignment where each line of text is adjusted to exactly fill the column width, resulting in straight margins on both edges (right hand column above). See alignment.

K

kerning

Adjusting the space between adjacent letters in a word.

L

landscape

Format which is wider than it is tall; said of pictures or (more rarely) whole publications.

layout

A design for a page or feature.

leading

Line spacing, measured in points. Pronounced 'ledding' not 'leeding'.

leader

(1) a leading article

(2) a row of dots, as between an item title and page number in a contents list (also leader line)

leading article

The column in a newspaper which presents the paper's view on the biggest current story.

lede

(US) a leading article, or the start of any article.

loose inserts

Advertising leaflets inserted into a publication after binding. Loose inserts are adored by ad sales departments because they generate revenue without taking up any ad pages in the magazine.

literal

Grammatical or spelling error.

litho, lithography

Printing process used for magazines.

M

masthead

(1) The magazine logo.

(2) A more formal name for a flannel panel.

measure

The line length of a piece of text. Long measures are harder to read, and generally need more to be legible.

N

nutgraph

(US) A paragraph (or graph) near the top of a news story explaining why the story is important.

O

OBC

Outside back cover.

OFC

Outside front cover.

orphan

A single line of a paragraph at the top or bottom of a column.

overmatter

Copy for which there is no space available in the layout.

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